Booking Engine’s more important than you think

Posted on September 1, 2010

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From a long review of online bookings on hotel websites. With more than 300 hotels surveyed one very important important factor has become very obvious.

Your Booking Engine is more important than you think. In fact upward of 60% of the navigation by the customers happens on the booking engine.

If you booking engine can show the rooms, show them well, show the rates, have a streamlined check-out process you will increase conversions.

Complicated navigation, small or bad images, overwhelming check-out process hurt the booking process so much you are loosing sales.

You’ll be astonished how “facts and figures” the current bookers are. They don’t want the bling bling websites, they want the straight dope and an easy choice system.

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