5 tips for Hotels on Facebook

Posted on September 17, 2010

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Facebook for Hotels

Facebook for Hotels

Running the Social media campaigns for some 60 hotels currently and more coming every month we’ve gotten to see a few points that hotels should follow when in comes to doing their Facebook page especially independent hotels.

1. Have a Facebook page.

If you’re not sure whether you should be keeping a Facebook page then think again. Open your page and start filling it. But realize that if you failed at keeping a blog before, you will probably have a problem keeping the Facebook page up-to-date. So it’s a decision to make, you will need to go check it at least once a day and you’ll need to add content several times a week. It will take time, but it will also give your hotel a “human touch” which is in your control.

2. Answer!

People are going to start asking questions, availability, rates, email addresses and more. So be there to answer them at least once a day and probably more. This is going to be more and more important. And don’t be afraid to answer conversations directly to the “broad public”.

3. Don’t just talk about yourself, don’t just talk about others.

Just talking about your hotel and things happening within the hotel is boring, but just talking about museums and things to do around the hotel is uninteresting. You need to balance both. Balance your internal informatin with travel and tourist tips from your city. This leads me to the next point.

4. What would you like to read.

If you were looking at the Facebook page of a hotel in another city, what would you like to see? What would help you decide if you were going to book that hotel? What additional information would you get from their Facebook page which you wouldn’t find on their site? These are the questions you need to answer for yourself when you sit down to animate that page.

5. Check the stats.

You’ve got the insights, check them daily and see what is most consumed as media, if you are getting the right type of people on your page, how they are growing and more. Then use that to change the media you are uploading on the site, change it to fit the public you are looking for. And the most important point, are you getting visits from your Facebook page to your site? Set up the Facebook tracker and monitor that which is what you want.

But don’t think it is going to be a walk in the park, getting a page started is quite some work and to keep it alive takes some work too. So be prepared to put that work into it, if you can’t find someone who can because doing a half-job isn’t going to cut it either. Hope this helps.

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