Browsing All Posts filed under »boutique hotel«

Hotel Seven – the Facebook success

January 31, 2011

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I am re-blogging an article that Josiah Mackenzie wrote about the marketing and PR campaign that I did on Hotel Seven, instead of re-writing it all, I thought I could share some of stuff from a great blog. —– How Martin Soler used a direct-to-consumer Facebook PR strategy to open Seven Hotel at 80% occupancy […]

The end of Boutique hotels as we know them

September 14, 2010

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When I met Philippe Vaurs who briefed me on the latest hotel he was creating I realized a major shift is happening on hotel trends. Boutique hotels which have been the trend over the last decade are no longer enough. People want more than a great design or a unique feel, they want to live […]