Browsing All Posts filed under »hotel trends«

Hotel Seven – the Facebook success

January 31, 2011


I am re-blogging an article that Josiah Mackenzie wrote about the marketing and PR campaign that I did on Hotel Seven, instead of re-writing it all, I thought I could share some of stuff from a great blog. —– How Martin Soler used a direct-to-consumer Facebook PR strategy to open Seven Hotel at 80% occupancy […]

Review sites, the future?

December 29, 2010


If you want to start a heated discussion with an independent hotelier, talk to him about Tripadvisor. People either love it or hate it, and those that don’t do either, ignore it. No doubt, hotel reviews on the internet has forced hotels to up their service level and care. In the past many could get […]

Mobile hotel shopping?

October 16, 2010


Could iTunes becomes the new Paypal? In mobile shopping, it is quite hard to imagine someone pulling out their credit card in the metro and entering it on their mobile to complete the purchase of their hotel room. Not too many people would feel comfortable with that. But what about all those people that have […]

Consumer Trends and Hotel Shopping

September 29, 2010


At WIHP we’ve been analysing shopper trends like many marketers do. Something that struck me recently was just how much shopping goes on before someone selects a hotel. The average internet user checks out at least 6 hotel websites before doing their booking. The average internet user takes over 24 hours between their first search […]

The end of Boutique hotels as we know them

September 14, 2010


When I met Philippe Vaurs who briefed me on the latest hotel he was creating I realized a major shift is happening on hotel trends. Boutique hotels which have been the trend over the last decade are no longer enough. People want more than a great design or a unique feel, they want to live […]