Browsing All Posts filed under »news«

Hotel guests: Pay what you want!

January 23, 2011

0

One of our clients in Rome (Hotel Abruzzi) was facing low season and instead of doing the usual thing of seeing his occupancy levels crash or lower his ADR to about a third of the usual rates he did something new and risky. We had the idea of trying out a Pay-what-you-want rate in a […]

Review sites, the future?

December 29, 2010

0

If you want to start a heated discussion with an independent hotelier, talk to him about Tripadvisor. People either love it or hate it, and those that don’t do either, ignore it. No doubt, hotel reviews on the internet has forced hotels to up their service level and care. In the past many could get […]

Consumer Trends and Hotel Shopping

September 29, 2010

0

At WIHP we’ve been analysing shopper trends like many marketers do. Something that struck me recently was just how much shopping goes on before someone selects a hotel. The average internet user checks out at least 6 hotel websites before doing their booking. The average internet user takes over 24 hours between their first search […]

The end of Boutique hotels as we know them

September 14, 2010

4

When I met Philippe Vaurs who briefed me on the latest hotel he was creating I realized a major shift is happening on hotel trends. Boutique hotels which have been the trend over the last decade are no longer enough. People want more than a great design or a unique feel, they want to live […]

Tripadvisor relationship status: it’s complicated

August 31, 2010

0

As Tripadvisor rolls out their new business model, getting hotels to pay for direct access to their web sites, they are increasingly stepping into a complicated relationship with hotels. Tripadvisor states they have signed up 16,000 hotels for their “buy a link” program. At an average of about $750 per link this means a revenue […]