Browsing All Posts filed under »technology«

Hotel Seven – the Facebook success

January 31, 2011

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I am re-blogging an article that Josiah Mackenzie wrote about the marketing and PR campaign that I did on Hotel Seven, instead of re-writing it all, I thought I could share some of stuff from a great blog. —– How Martin Soler used a direct-to-consumer Facebook PR strategy to open Seven Hotel at 80% occupancy […]

Mobile hotel shopping?

October 16, 2010

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Could iTunes becomes the new Paypal? In mobile shopping, it is quite hard to imagine someone pulling out their credit card in the metro and entering it on their mobile to complete the purchase of their hotel room. Not too many people would feel comfortable with that. But what about all those people that have […]

Importance of the Tripadvisor Link

September 20, 2010

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I noticed quite some hotels have not purchased the link to their website on their Tripadvisor page, which was understandable at first. I purchased the link for some hotels I was consulting to see the result. Of course like everything new we thought this would be an avalanche of visits and bookings. After all we […]

Booking Engine’s more important than you think

September 1, 2010

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From a long review of online bookings on hotel websites. With more than 300 hotels surveyed one very important important factor has become very obvious. Your Booking Engine is more important than you think. In fact upward of 60% of the navigation by the customers happens on the booking engine. If you booking engine can […]