Browsing All Posts filed under »USP«

Figuring out a hotel USP

October 6, 2010

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Aside from a very over-used marketing term, USP just means: Unique Selling Proposition or Unique Selling Point. It is what makes you different from the rest of the competition. A USP is not a catch phrase or a marketing tag-line. It is also not your marketing slogan. The USP is what separates you from the […]