Browsing All Posts filed under »website design«

Mobile hotel shopping?

October 16, 2010

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Could iTunes becomes the new Paypal? In mobile shopping, it is quite hard to imagine someone pulling out their credit card in the metro and entering it on their mobile to complete the purchase of their hotel room. Not too many people would feel comfortable with that. But what about all those people that have […]

Figuring out a hotel USP

October 6, 2010

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Aside from a very over-used marketing term, USP just means: Unique Selling Proposition or Unique Selling Point. It is what makes you different from the rest of the competition. A USP is not a catch phrase or a marketing tag-line. It is also not your marketing slogan. The USP is what separates you from the […]

Consumer Trends and Hotel Shopping

September 29, 2010

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At WIHP we’ve been analysing shopper trends like many marketers do. Something that struck me recently was just how much shopping goes on before someone selects a hotel. The average internet user checks out at least 6 hotel websites before doing their booking. The average internet user takes over 24 hours between their first search […]

Booking Engine’s more important than you think

September 1, 2010

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From a long review of online bookings on hotel websites. With more than 300 hotels surveyed one very important important factor has become very obvious. Your Booking Engine is more important than you think. In fact upward of 60% of the navigation by the customers happens on the booking engine. If you booking engine can […]

Photography in Hotel Marketing

August 30, 2010

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When you’re promoting a hotel you’re promoting a place to stay. Someone is going to actually “live” in that space for a longer or shorter period. No matter how many great words someone can write about the place – it’s not going to replace a photo. In fact from a recent study done, the quantity […]