Browsing All posts tagged under »hotel marketing«

Hotel Seven – the Facebook success

January 31, 2011

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I am re-blogging an article that Josiah Mackenzie wrote about the marketing and PR campaign that I did on Hotel Seven, instead of re-writing it all, I thought I could share some of stuff from a great blog. —– How Martin Soler used a direct-to-consumer Facebook PR strategy to open Seven Hotel at 80% occupancy […]

Hotel guests: Pay what you want!

January 23, 2011

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One of our clients in Rome (Hotel Abruzzi) was facing low season and instead of doing the usual thing of seeing his occupancy levels crash or lower his ADR to about a third of the usual rates he did something new and risky. We had the idea of trying out a Pay-what-you-want rate in a […]

Review sites, the future?

December 29, 2010

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If you want to start a heated discussion with an independent hotelier, talk to him about Tripadvisor. People either love it or hate it, and those that don’t do either, ignore it. No doubt, hotel reviews on the internet has forced hotels to up their service level and care. In the past many could get […]

Mobile hotel shopping?

October 16, 2010

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Could iTunes becomes the new Paypal? In mobile shopping, it is quite hard to imagine someone pulling out their credit card in the metro and entering it on their mobile to complete the purchase of their hotel room. Not too many people would feel comfortable with that. But what about all those people that have […]

Figuring out a hotel USP

October 6, 2010

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Aside from a very over-used marketing term, USP just means: Unique Selling Proposition or Unique Selling Point. It is what makes you different from the rest of the competition. A USP is not a catch phrase or a marketing tag-line. It is also not your marketing slogan. The USP is what separates you from the […]

Consumer Trends and Hotel Shopping

September 29, 2010

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At WIHP we’ve been analysing shopper trends like many marketers do. Something that struck me recently was just how much shopping goes on before someone selects a hotel. The average internet user checks out at least 6 hotel websites before doing their booking. The average internet user takes over 24 hours between their first search […]

Importance of the Tripadvisor Link

September 20, 2010

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I noticed quite some hotels have not purchased the link to their website on their Tripadvisor page, which was understandable at first. I purchased the link for some hotels I was consulting to see the result. Of course like everything new we thought this would be an avalanche of visits and bookings. After all we […]