Browsing All posts tagged under »social media for hotels«

Hotel Seven – the Facebook success

January 31, 2011


I am re-blogging an article that Josiah Mackenzie wrote about the marketing and PR campaign that I did on Hotel Seven, instead of re-writing it all, I thought I could share some of stuff from a great blog. —– How Martin Soler used a direct-to-consumer Facebook PR strategy to open Seven Hotel at 80% occupancy […]

Figuring out a hotel USP

October 6, 2010


Aside from a very over-used marketing term, USP just means: Unique Selling Proposition or Unique Selling Point. It is what makes you different from the rest of the competition. A USP is not a catch phrase or a marketing tag-line. It is also not your marketing slogan. The USP is what separates you from the […]

Consumer Trends and Hotel Shopping

September 29, 2010


At WIHP we’ve been analysing shopper trends like many marketers do. Something that struck me recently was just how much shopping goes on before someone selects a hotel. The average internet user checks out at least 6 hotel websites before doing their booking. The average internet user takes over 24 hours between their first search […]

Importance of the Tripadvisor Link

September 20, 2010


I noticed quite some hotels have not purchased the link to their website on their Tripadvisor page, which was understandable at first. I purchased the link for some hotels I was consulting to see the result. Of course like everything new we thought this would be an avalanche of visits and bookings. After all we […]

5 tips for Hotels on Facebook

September 17, 2010


Running the Social media campaigns for some 60 hotels currently and more coming every month we’ve gotten to see a few points that hotels should follow when in comes to doing their Facebook page especially independent hotels. 1. Have a Facebook page. If you’re not sure whether you should be keeping a Facebook page then […]

Tripadvisor relationship status: it’s complicated

August 31, 2010


As Tripadvisor rolls out their new business model, getting hotels to pay for direct access to their web sites, they are increasingly stepping into a complicated relationship with hotels. Tripadvisor states they have signed up 16,000 hotels for their “buy a link” program. At an average of about $750 per link this means a revenue […]