Browsing All posts tagged under »social media for hotels«

Hotel Seven – the Facebook success

January 31, 2011

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I am re-blogging an article that Josiah Mackenzie wrote about the marketing and PR campaign that I did on Hotel Seven, instead of re-writing it all, I thought I could share some of stuff from a great blog. —– How Martin Soler used a direct-to-consumer Facebook PR strategy to open Seven Hotel at 80% occupancy […]

Figuring out a hotel USP

October 6, 2010

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Aside from a very over-used marketing term, USP just means: Unique Selling Proposition or Unique Selling Point. It is what makes you different from the rest of the competition. A USP is not a catch phrase or a marketing tag-line. It is also not your marketing slogan. The USP is what separates you from the […]

Consumer Trends and Hotel Shopping

September 29, 2010

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At WIHP we’ve been analysing shopper trends like many marketers do. Something that struck me recently was just how much shopping goes on before someone selects a hotel. The average internet user checks out at least 6 hotel websites before doing their booking. The average internet user takes over 24 hours between their first search […]

Importance of the Tripadvisor Link

September 20, 2010

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I noticed quite some hotels have not purchased the link to their website on their Tripadvisor page, which was understandable at first. I purchased the link for some hotels I was consulting to see the result. Of course like everything new we thought this would be an avalanche of visits and bookings. After all we […]

5 tips for Hotels on Facebook

September 17, 2010

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Running the Social media campaigns for some 60 hotels currently and more coming every month we’ve gotten to see a few points that hotels should follow when in comes to doing their Facebook page especially independent hotels. 1. Have a Facebook page. If you’re not sure whether you should be keeping a Facebook page then […]

Tripadvisor relationship status: it’s complicated

August 31, 2010

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As Tripadvisor rolls out their new business model, getting hotels to pay for direct access to their web sites, they are increasingly stepping into a complicated relationship with hotels. Tripadvisor states they have signed up 16,000 hotels for their “buy a link” program. At an average of about $750 per link this means a revenue […]