Browsing All posts tagged under »tripadvisor«

Review sites, the future?

December 29, 2010

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If you want to start a heated discussion with an independent hotelier, talk to him about Tripadvisor. People either love it or hate it, and those that don’t do either, ignore it. No doubt, hotel reviews on the internet has forced hotels to up their service level and care. In the past many could get […]

Importance of the Tripadvisor Link

September 20, 2010

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I noticed quite some hotels have not purchased the link to their website on their Tripadvisor page, which was understandable at first. I purchased the link for some hotels I was consulting to see the result. Of course like everything new we thought this would be an avalanche of visits and bookings. After all we […]

Tripadvisor relationship status: it’s complicated

August 31, 2010

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As Tripadvisor rolls out their new business model, getting hotels to pay for direct access to their web sites, they are increasingly stepping into a complicated relationship with hotels. Tripadvisor states they have signed up 16,000 hotels for their “buy a link” program. At an average of about $750 per link this means a revenue […]