Browsing All posts tagged under »website design«

Mobile hotel shopping?

October 16, 2010

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Could iTunes becomes the new Paypal? In mobile shopping, it is quite hard to imagine someone pulling out their credit card in the metro and entering it on their mobile to complete the purchase of their hotel room. Not too many people would feel comfortable with that. But what about all those people that have […]

Figuring out a hotel USP

October 6, 2010

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Aside from a very over-used marketing term, USP just means: Unique Selling Proposition or Unique Selling Point. It is what makes you different from the rest of the competition. A USP is not a catch phrase or a marketing tag-line. It is also not your marketing slogan. The USP is what separates you from the […]