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One of our clients in Rome (Hotel Abruzzi) was facing low season and instead of doing the usual thing of seeing his occupancy levels crash or lower his ADR to about a third of the usual rates he did something new and risky. We had the idea of trying out a Pay-what-you-want rate in a […]
December 29, 2010
If you want to start a heated discussion with an independent hotelier, talk to him about Tripadvisor. People either love it or hate it, and those that don’t do either, ignore it. No doubt, hotel reviews on the internet has forced hotels to up their service level and care. In the past many could get […]
Hotel Marketing Blog 
January 23, 2011
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