Picture 3 February 3, 2011
the-seven-hotel-in-paris-171-594x396 January 31, 2011
Pie chart, in blue the Booking Engine traffic January 24, 2011
Hotel Abruzzi in rome January 23, 2011

Review sites, the future?

December 29, 2010

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TripAdvisor's Logo

If you want to start a heated discussion with an independent hotelier, talk to him about Tripadvisor. People either love it or hate it, and those that don’t do either, ignore it. No doubt, hotel reviews on the internet has forced hotels to up their service level and care. In the past many could get […]

Mobile hotel shopping?

October 16, 2010

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Paypal versus iTunes - mobile shopping

Could iTunes becomes the new Paypal? In mobile shopping, it is quite hard to imagine someone pulling out their credit card in the metro and entering it on their mobile to complete the purchase of their hotel room. Not too many people would feel comfortable with that. But what about all those people that have […]

Figuring out a hotel USP

October 6, 2010

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Hotel USP - what's in it

Aside from a very over-used marketing term, USP just means: Unique Selling Proposition or Unique Selling Point. It is what makes you different from the rest of the competition. A USP is not a catch phrase or a marketing tag-line. It is also not your marketing slogan. The USP is what separates you from the […]

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